Frame & Fern is a  contemporary indoor garden system designed for modern living spaces. The product combines architectural form with intelligent growing technology, allowing users to cultivate herbs and greens year-round within a refined, minimal structure.

Unlike traditional hydroponic gadgets, Frame & Fern positions itself as a design object first, technology second.

The brand should feel at home in a calm, curated interior — oak floors, linen textures, neutral palettes, and intentional living.

Objectives:

• Logo – Primary mark + simple variations

• Colour Palette – Defined core and accent colours

• Typography – Clean, modern type system

• Brand Guidelines – Basic usage rules

• Merchandise

• Brand Packaging